The catering industry is increasingly focusing on sustainability, and the bar scene is following this trend. According to a survey, 45 per cent of Germans attach importance to sustainability in their eating and cooking habits. In addition, 73 per cent of millennials are prepared to pay more for products from sustainable brands. This change in values is now also reflected in bar culture, where sustainable practices are increasingly being adopted. This development not only affects the preparation and enjoyment of drinks, but also the self-image of an entire industry.